I’m sitting in the cafeteria of my local hospital waiting for the start time of our Overeaters Anonymous meeting.* What better thing to do than write a bit?

I was rolling down the snack isle of the local supermarket this past week. I needed raisins for my homemade apple sauce. I didn’t find them. It seems they needed the space for more real treats like these:

Sugar snacks made with fruit puree

You too can be a princess if you eat these. Please write if it worked for you.

But wait, there’s more!

Stuff for girls and boys. Disney and Mattel. I wonder if Disney now owns Mattel? I checked. Nope, but they sure seem to be in the joint marketing business.

I’ve written many times that I am neutral about other people’s food. I am not neutral about how food is marketed, no matter who it is marketed too but kids in particular. Being a parent today is hard enough and it’s just not fair that a haggard parent has to deal with some tired kid begging (read: screaming) for Toy Story candy snacks. Adding pureed apple does not make them fruit any more than squeezing sugar cane makes it’s juice fruit juice.

These are not the first and they won’t be the last. I’m just amazed at home many of, essentially the same item they have packaged here. It’s a veritable blitzkrieg of candy marketing and it’s not even Halloween. It has the feel of desperation. But why would Kellogg, maker of these product be desperate? Did they purchase apple futures only to see the apple market collapse and now they need to find a why to squeeze some money from an unwanted inventory? Are they testing these ideas here in the Northeast with plans for global domination once the winners are sorted?

I didn’t get pictures of all these identical products but there are listed on the Kellogg website.

I wonder if you could sell dried apple chips in the shape of super heroes and princesses? Maybe that would cost too much. Dried apples certainly cost more than HFCS and sugar.

Didn’t Kellogg’s start out advocating healthy lifestyles? Maybe that was the other Kellogg brother.

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* Well, I started this as noted but finished it days later.