Presented for your consideration, the simple, Cheerio. Not fancy. Not my first choice for breakfast grain, but not awful.  One gram of sugar in a 27 gram serving. For this compulsive eater, that’s not a problem. Note also 3 grams of fiber and 3 grams or protein. Also, not bad.

Presented for your consideration, the American agri-whore* creation below. You’ll be relieved to learn that this product, which is one third sugar, is still made from whole grain oat, just a whole lot less of it. So much less that not only is the sugar up 900%, the protein and fiber are both one third what they were.

Chocolate Cheerios. 9 grams sugar per 27 gram serving. Do the math.

I prefer not to be negative, so I won’t call this junk food. In fact, it’s not junk food.  What is junk is the name. Essentially General Mills has taken a respected healthful cereal brand and capitalized on this long standing brand identification, to make a competitor for it’s own Count Chocula(12g sugar) and Cocoa Puffs (11g sugar).

I find it moderately humorous, or is it sad, that original Cheerios includes reduced serving sizes for children under 4. Chocolate Cheerios have no such suggestion. Maybe they’re concerned about the fiber content in the original formula. Maybe not.

* I did a Google search on Agri-Whore. One hit but the site was down. Can I claim it for my own?